In order to better speak to the details of our products and more effectively sell them, a system of content modules was developed. The content module system fit seamlessly into the responsive grid system of the site, and parity was eventually achieved on the mobile apps as well.
Working with a responsive site, in-house studio, and in-house CMS meant that the product team had to do some math. Through meticulous specs and strong attention to detail, the team came up with asset sizes and responsive rules that made the content module system transfer seamlessly from Desktop to mobile web, and on to our Android and iOS apps.
