The JackThreads iOS app was redesigned in conjunction with the launch JT’s namesake line and rebrand. I worked on a small team and executed wireframes to create a beautiful, minimal UI optimized for an easy and seamless shopping experience.
Since JackThreads users were majority mobile, the app had to be minimal with excellent scan and search-ability. Thanks to a mobile-optimized checkout experience, the shopping flow was quick and easy enough to place an order just while standing on a subway platform.