#Mobile #Content-Design #Redesign
The Bump is a pregnancy-tracking app designed to bring joy and piece of mind to expectant mothers. The app brings users a weekly guide that not only explains “How Big is Baby” this week, but also describes what symptoms to expect, provides tips for preparing for baby, and even provides a 3-D model of baby in the womb each week. As the sole product designer, I reorganized the app to better meet user expectations and brought a new, beautiful feel to the app while working within existing branding parameters.
Words used in brain-storming sessions by the product team that built features that made moms-to-be feel in control and excited while using The Bump. Features like adding a nickname and weekly checklists caused app open rates to sky-rocket, and brought the Planner tool closer to product-market fit.
When I joined the team at The Bump, the app was in a state of what I called “design emergency”. The app did not adhere to established iOS conventions and was poorly organized, causing many confused users to leave negative app store reviews that encouraged other users to download other apps instead.
I started with some fast design tweaks and re-thinking TB’s typography and color style guide. Then, the small but mighty product team of 3.5 people worked iteratively over the course of 6 months to bring The Bump to the UI you see today. In addition to design tweaks, the team was constantly testing hypotheses, failing fast, and ultimately implementing features users now rave about in our App Store reviews.